Background & Challenge
MaxGrowth ran long-term community operations for a top-tier game studio's global mobile game across three platforms—Reddit, Discord, and Facebook—covering dozens of target communities, with a monthly review-reconciliation mechanism in place.
The hardest part of a global mobile game is often not a lack of topics, but that player communities are inherently wary of commercial content—a post that reads like promotion gets spotted, collapsed, or even deleted by moderators and veteran players at a glance. Version updates, seasonal events, and gameplay debates happen every week, and players in different markets and languages care about different things, so one set of talking points rarely works everywhere.
So before entering, we first produce a community-sentiment diagnostic report that lays out players' real opinions, pros and cons, and competitor discussion, then decide which communities to engage, with what topics, and at what pace.
Weekly Content Production System
MaxGrowth turns gaming community marketing into a content production system that runs weekly: every post is tailored to the target community's actual rules and the style of recent hot threads, written in the voice of a real user's discussion, stating only verified facts, without attaching brand links or hard-selling the product.
Treat Every Community Like Its Own Small Country
We've built 1,000+ community profiles recording each board's audience, tone, length conventions, and taboos; before entering any community, we check its rules and moderator policies board by board and never do anything the rules disallow. Content is written separately in the native voice of each platform and each type of scenario, rather than one draft posted everywhere or one template applied to every channel.
Facts as the Foundation, Fabricating No Numbers
Every piece of content states only verified, real facts, fabricating no numbers or promises; official information, player opinions, and team observations are stated separately, so information of different kinds never substitutes for another. Comment-section work is, at its core, about providing genuine, valuable replies within relevant discussions, so the brand is seen in a natural way the community accepts—not pushed through hard advertising.
Test First, Then Schedule by Cadence
Before rolling out, we run a small-scale test to gauge real community feedback before deciding whether to scale up; the publishing cadence is scheduled by week down to each day and each community, with a daily publishing cap and a per-community daily cap, rather than flooding in all at once.
Deliverables Verifiable Item by Item
Every piece MaxGrowth produces is verifiable item by item: it's published only after passing three gates—AI drafting, human review, and client review; before any comment-section action, we send the content and the target link to the client for confirmation, and act only once confirmed.
Content states only verified facts, invents no reviews, and never names or disparages competitors.
Each week we give the client three itemized ledgers—posts, comments, and negative sentiment—for the client to cross-check; the weekly report includes an evidence screenshot wall, so data performance and anomaly attribution can be reviewed side by side. All deliverables are organized into a document system that can be annotated online, with historical content retained so the client can look it up anytime. At closeout, we list each piece's link, the community it's in, its publish time, its engagement data, and screenshots.
- A community-sentiment diagnostic report before entering
- Weekly tailored content and comments, submitted for review item by item
- Three itemized ledgers: posts, comments, and negative sentiment
- Weekly report + evidence screenshot wall
- Monthly review-reconciliation conclusions
- Deliverable docs that can be annotated online, with history retained
Process-Metric Reconciliation & Review
MaxGrowth commits only to execution process metrics—the number of content pieces and comments published, the number of communities covered, and the ledgers and reports. Impressions, engagement, and share of voice are recorded honestly only as monitored values or reference targets, not as commitments; we make no promise of specific rankings or answer-list results.
Links, screenshots, and execution results for content and comment interactions flow back into the dashboard. When results fall short, we run a root-cause review across three layers—execution, content, and strategy—and redo the work in a targeted way, rather than simply reposting.
We're clear about attribution: what counts and what doesn't are stated separately, and we don't overstate the sales that community discussion drives; what we can do and what we can't yet do are also spelled out separately, and we don't exaggerate to close a deal.
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Get your free Growth AuditFAQ
- Gaming communities dislike ads—how do you keep content from being rejected?
- We tailor content to each community's culture and rules, state only verified facts, and don't attach links or hard-sell the product; before entering, we run a small-scale test to see the feedback, then decide whether to scale up.
- What if published content gets removed?
- We record each piece's status honestly in the ledger, including cases of being collapsed or deleted, and run a root-cause review across three layers—execution, content, and strategy—then redo the work in a targeted way once we find the cause, rather than reposting with different wording.
- How do you judge whether this kind of investment is worth it?
- What we commit to is execution process metrics like the number of posts, the number of comments, and the number of communities covered; impressions and engagement are recorded honestly only as monitored values or reference targets, not as contractual promises, and we don't overstate the sales that community discussion drives.
- Can you get posts onto the hot list or ranked near the top?
- We can't promise that. Platform ranking, top positions, and content retention are decided by platform algorithms and genuine community reactions, beyond our control. What we can be accountable for is execution quality, content compliance, and complete task records with links retained.