When does a brand need GEO?
Buying decisions are shifting from "search it" to "ask it": users ask ChatGPT-style assistants to recommend products and compare brands directly. AI answers are becoming a brand's newest front door.
Three common signals that you need GEO:
- AI doesn't mention you — users ask "which brand should I pick in this category" and your name is not on the list;
- AI gets you wrong — your positioning, products or pricing are misstated, or you are confused with a same-name brand;
- AI only recommends competitors — they are already in the answer while you haven't started.
For how GEO relates to (and differs from) SEO, read our full explainer: What is GEO and how is it different from SEO.
How should GEO research inform service evaluation?
Research can inform methods; delivery should still be checked against original answers, page changes and stated conditions.
Source summary: The GEO-bench study reports visibility gains of up to 40%, varying by domain. This is an experimental result; service evaluation still requires agreed questions and observed evidence.
Aggarwal et al. · GEO: Generative Engine Optimization (2024)
Source summary: Google requires structured data to describe visible page content accurately.
Google Search Central · Structured data guidelines
What does a GEO agency actually deliver?
We build a buyer-question baseline, check product and company facts, and map the observed gaps to answer pages, FAQs, entity information and agreed off-site content. Source selection starts with the pages actually displayed in AI answers.
You review the questions, content and intended publication pages before work is published. We then implement the agreed work and retest using the same questions, engines and settings, retaining the original answers and source screenshots.
Google and Bing SEO work can be included within the agreed GEO scope. Search performance and AI-answer observations are measured separately.
How do you check implementation and AI visibility?
Check the approved content against the pages actually published, then review the question-level answer records. Reports distinguish whether the brand appears, how it is described, whether it is recommended and which sources the answer displays.
Weekly retests retain the original answers and source screenshots. Reports show observed changes, unresolved gaps and the next actions. Missing evidence is marked as unavailable, and a citation on one engine is not treated as a result on another.
Review a published GEO engagement
The anonymized B2B SaaS case describes a global eKYC provider’s baseline, content work, monthly reporting and observed results. Its evidence scope explains what was monitored. Use it to inspect the method and the reported project, not as a prediction for your brand or another engine.
Read the SaaS GEO case study · Check the case evidence scope
What does the GEO contract cover?
No specific ranking position is promised. The answer-inclusion target, baseline comparison and delivery window are written into the signed contract, with extension or refund per contract if missed. Exact measurement definitions, verification and refund terms follow that contract.
We do not control the exact wording of an AI answer. Case-study observations describe the reported engagement and do not set the results or acceptance criteria for a new project.
Can GEO be a standalone engagement?
Yes. GEO can be scoped on its own or combined with Full-web brand monitoring, Community word-of-mouth marketing and Social comment-section marketing. The choice follows the buyer questions, discussion context and observed sources.
Agree the responsibilities for monitoring, content publication and website implementation separately. A list of possible channels is not evidence that an AI engine has cited them.
How should you compare GEO agencies?
Compare the same scope: markets, languages, engines, buyer questions, source research, content, website implementation and reporting. Ask who approves facts, who publishes the work and how each reported change can be checked against an original answer or a live page.
For Chinese brands reaching overseas buyers, connect approved product facts to questions asked in the target market. For China-focused work, record Doubao, Qwen and DeepSeek results separately. The language and engine coverage belong in the proposal.
Start with a free audit, then agree the question set and implementation plan. A project can begin with one market and one engine. Quoted monthly, contracted quarterly.
MaxGrowth.ai is operated by 北京口袋智创科技有限公司. The official website is maxgrowth.ai.
DeepSeek GEO: getting recommended in Chinese AI answers
DeepSeek GEO means improving how DeepSeek, Doubao, Kimi and other Chinese AI assistants describe and recommend your brand. These engines lean on Chinese-language sources such as Zhihu, Xiaohongshu, Baidu Baike and WeChat articles, so a brand that ranks well in ChatGPT can still be invisible in DeepSeek. We test the same buyer questions in Chinese, map the sources each engine cites and fill the gaps in the right channels.
The free check below includes DeepSeek alongside ChatGPT, so you can see the gap before scoping any work.
FAQ
Do you do GEO for DeepSeek and other Chinese AI engines?
Yes. We test buyer questions in Chinese on DeepSeek, Doubao and Kimi, record mentions, recommendations and cited sources, and improve the Chinese-language sources those engines rely on, such as Zhihu, Xiaohongshu and Baidu Baike.
What is included in your GEO service?
The agreed scope can include buyer-question research, baseline tests, source and entity checks, content and answer-page implementation, and weekly retests with original answers and source screenshots. Questions, content and publication pages are reviewed before publication.
Can you help Chinese brands reach buyers through ChatGPT, Gemini and Perplexity?
Yes. We connect approved product information to buyer questions in the target market, implement the agreed content and page work, and record each engine’s answers and sources separately. Market, language, engines and publishing responsibilities are confirmed in the proposal.
Do you also work with Doubao, Qwen and DeepSeek?
Yes. China-focused projects can include Doubao, Qwen and DeepSeek. Questions, language, engine access conditions, answers and sources are recorded separately from overseas-engine tests. You can start with one market and one engine.
Do you guarantee a ranking position or answer inclusion?
No specific ranking position is promised. The answer-inclusion target, baseline comparison and delivery window are written into the signed contract, with extension or refund per contract if missed. Exact measurement, verification and refund terms follow that contract.
What determines the project scope and quote?
Start with your company name or website. We then confirm markets, languages, engines, buyer questions, available source materials, content and website work, and reporting requirements. Quoted monthly, contracted quarterly.
Find out how AI answers your buyers’ questions. Send your company name or website for a free audit, then define the content, page work and retesting your project needs.