Why run comments, community and GEO together?
The client is a leading global FMCG brand. Overseas buyers ask about usage and comparisons in video comments, discuss what to buy on Reddit and other communities, and ask AI which product to choose. The questions overlap heavily, but they used to be handled piecemeal by different teams.
How do the three service lines fit together?
- One question bank: 40 buyer questions as the shared basis for comment drafts, community content and AI re-tests.
- Three-platform comments: answers under category and brand videos on YouTube, TikTok and Instagram, with every draft approved first.
- Community discussion: posts on Reddit and other communities, plus discussions built around a single comment.
- Monthly re-tests: the same buyer questions asked of overseas AI each month: is the brand mentioned, how is it described, which pages are cited.
Volume and how to check it
Comments and community content are logged item by item (platform, link, text, time, re-check status, screenshot); AI re-tests keep the question, the raw answer and source screenshots. Engagement, reach and AI mentions are platform-measured observations, not promises.
FAQ
Do all three lines have to run together?
No. Start with one market and one platform as a small-scale validation, then add community or GEO. A shared question bank keeps the message consistent across all three.
How was quality kept across 8,000 comments?
Each comment maps to a specific question in the bank, is approved before posting and re-checked twice after; hidden or removed comments are flagged and explained.
How are the AI re-tests read?
Each month the same questions go to overseas AI and are recorded in three columns, recommended list, brand description and cited pages, then compared with the previous month.
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